Social commerce — selling directly through social media platforms — is transforming how Kenyan businesses reach and convert customers. Our Social Commerce training helps brands harness the power of Instagram, TikTok, Facebook, and WhatsApp Business to drive real revenue.
This program is ideal for business owners, marketing teams, and entrepreneurs who want to turn social media followers into paying customers.
What You'll Learn:
- Social media strategy for business: choosing the right platforms
- Creating content that drives engagement and purchase intent
- Setting up and managing a Facebook and Instagram Shop
- WhatsApp Business for sales: catalogues, automation, and broadcast lists
- Running paid social campaigns with measurable ROI
- Influencer marketing and community management
- Analytics: tracking what matters and optimising performance
Available as a two-day intensive workshop or a 4-week evening program. Participants work on their own brand throughout, leaving with a live social commerce strategy.
