Kenya's creative and digital economy is booming — from content creators and filmmakers to app developers and graphic designers. But passion and talent alone don't build a sustainable business. Many creatives struggle with the business side: pricing, client management, marketing, and scaling.
TaJa Connect's Support for the Creative and Digital Economy program bridges this gap with practical, sector-specific business training.
Program Areas:
- Business Foundations for Creatives: registering your business, financial management, and legal basics
- Client Management and Communication: proposals, contracts, briefing, and managing expectations
- Pricing Your Creativity: cost-plus vs. value-based pricing for creative services
- Building Your Personal Brand: portfolio, testimonials, and thought leadership
- Digital Tools for Productivity: project management, invoicing, and collaboration tools
- Growing Your Audience: content strategy for creatives, YouTube, Instagram, and podcasting
- Access to Finance: understanding grants, loans, and investor readiness for creatives
Who It's For:
Photographers, videographers, graphic designers, musicians, writers, content creators, web developers, and digital entrepreneurs at any stage of their journey.
